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Sat Feb 14 2026

Jaw Dropping

Closing the last-mile automation gap with Giga

Browser Agent offers two strategic features for customer service organizations to enable autonomous browser-based execution, where APIs do not exist or do so in limiting ways. At the customer’s request, Giga’s Browser Agent can step in and assume control of the customer’s browser to complete the customer’s intended action on the website. Here too, Giga sees what’s on the customer’s screen, understands the context and safely completes the task. This avoids a human agent having to coach the customer from one click to the next, from one website page to the next. It also frees up human agents so they can focus on the most challenging customer resolutions.

Conversational-only AI and browser-only systems: A crippling mix

Enterprises struggle to resolve most of their customer support issues because many of their systems don’t have API access. They are browser-only. Giga has solved this problem with one of its latest innovations—Browser Agent. Many software vendors offer agentic voice AI to enhance an organization’s customer support experience. These solutions range in quality from frustrating experiences to pleasant and near-human conversations. Yet, even the most convincing and helpful AI agents can’t provide what humans can—taking action to address a customer’s request or solve an issue.It gets worse. Organizations are stuck with partial automation by AI agents because critical information required to resolve customer issues is locked in browser-only systems. APIs are missing, limited or unavailable. RPAs (robotic process automation) are brittle, expensive and hard to scale. The result? AI automation stalls, requiring human agents to remain as the “glue” between systems to execute high-value actions such as product and service purchases and returns, and a host of other actions that complete the customer experience in any industry.